Domestic Tractor Sales Report – November 2025: Industry Hits 92,745 Units with 30% Rise

New Delhi, December 2025:

India’s domestic tractor market registered a powerful upswing in November 2025, driven by positive rural sentiment, strong Rabi season preparations, and supportive credit availability. 

Wholesale sales climbed to 92,745 units, up from 71,300 units in November 2024, reflecting a robust 30.08% YoY growth. While most manufacturers posted strong volume growth, competitive realignments continued across market share positions.

Brand-Wise Tractor Sales Performance – November 2025

Mahindra & Mahindra (M&M)

Sales: 42,273 units (31,746 last year)

Growth: 33.16%

Market Share: 44.52% → 45.58% (+1.06 pp)

Mahindra’s Tractors’ consistent rural connection and broad product portfolio helped it consolidate leadership once again. Strong traction in both utility and higher-HP segments contributed to its share expansion.

TAFE Group

Sales: 15,088 units (11,918 last year)

Growth: 26.60%

Market Share: 16.72% → 16.27% (–0.45 pp)

TAFE Tractors maintained steady performance across major agricultural markets despite marginal share compression. Its core customer base continued to respond well to reliability-driven offerings.

Sonalika

Sales: 10,849 units (8,812 last year)

Growth: 23.12%

Market Share: 12.36% → 11.70% (–0.66 pp)

Sonalika’s tractor growth remained supported by strong acceptance in mid-HP tractors. However, intensified competition in high-volume regions affected its overall market share.

Escorts Kubota

Sales: 10,122 units (8,730 last year)

Growth: 15.95%

Market Share: 12.24% → 10.91% (–1.33 pp)

Escorts Kubota Tractors posted positive growth but faced pressure from emerging competitive players. The brand continued to perform strongly in mechanisation-driven states despite share corrections.

John Deere

Sales: 8,788 units (5,508 last year)

Growth: 59.55%—highest among major brands

Market Share: 7.73% → 9.48% (+1.75 pp)

John Deere’s Tractors’ robust increase reflects rising demand for premium and technologically advanced tractors. The brand’s sharp gain in market share indicates widening acceptance among progressive farmers.

New Holland

Sales: 3,701 units (3,014 last year)

Growth: 22.79%

Market Share: 4.23% → 3.99% (–0.24 pp)

New Holland Tractors recorded healthy growth, supported by demand in niche and specialty farming clusters. Competitive dynamics in mainstream HP categories impacted its share marginally.

VST

Sales: 450 units (284 last year)

Growth: 58.45%

Market Share: 0.40% → 0.49% (+0.09 pp)

VST Tractors continued its strong run in compact and mini tractor segments. The brand benefited from increasing adoption of small tractors for horticulture and inter-crop operations.

Indo Farm

Sales: 428 units (362 last year)

Growth: 18.23%

Market Share: 0.51% → 0.46% (–0.05 pp)

Indo Farm Tractors remained consistent in regional strongholds, contributing to steady year-on-year growth. Its share movement reflects competition from expanding domestic brands.

SDF

Sales: 79 units (62 last year)

Growth: 27.42%

Market Share: Stable at 0.09%

SDF Tractors maintained stable traction in its focused product categories. The brand’s consistent niche appeal helped keep market share unchanged.

Captain

Sales: 317 units (234 last year)

Growth: 35.47%

Market Share: 0.34% → 0.33% (+0.01 pp)

The captain of Tractors saw growing interest among small and marginal farmers opting for compact solutions. Its sales momentum remained healthy despite a slight share adjustment.

Preet

Sales: 412 units (373 last year)

Growth: 10.46%

Market Share: 0.52% → 0.44% (–0.08 pp)

Preet Tractors recorded positive growth with stable demand in heavy-duty tractor categories. The brand experienced market share moderation due to heightened competition.

ACE

Sales: 238 units (257 last year)

Growth: –7.39% (decline)

Market Share: 0.36% → 0.26% (–0.10 pp)

ACE Tractors registered a drop in sales as demand softened in select markets. Its performance reflected a challenging month amid competitive pressures.

Industry Outlook

With Rabi sowing gaining pace and rural liquidity improving, the tractor sector is positioned for continued growth into early 2026. Market share shifts suggest an increasingly competitive landscape, with premiumization and technology playing a stronger role in farmer preferences.