FADA Retail Sales Report – April 2026

Federation of Automobile Dealers Associations Retail Sales Report – April 2026

The Indian tractor industry showed a good performance in April 2026, with total retail sales amounting to 75,109 units compared to April 2025, when the total retail sales were 60,956 units. This represents a good 23.07% year on year increase, which has been propelled by high rural demand and preparation of the Kharif season.

Although the overall industry experienced a rapid growth, brand-wise performance was mixed, with some companies performing better than the industry and others losing market share.

Brand-wise Tractor Sales Performance (April 2026)

Mahindra & Mahindra

• Sales: 16,894 units (vs 14,049 units in April 2025)
• Growth: 20.23%
• Market Share: 22.49% (down from 23.05%, change: -0.56%)

Swaraj Tractors

• Sales: 14,598 units (vs 11,608 units)
• Growth: 25.73%
• Market Share: 19.44% (up from 19.04%, change: +0.40%)

International Tractors Limited

• Sales: 10,472 units (vs 7,788 units)
• Growth: 34.53%
• Market Share: 13.94% (up from 12.78%, change: +1.16%)

Escorts Kubota Limited

• Sales: 8,580 units (vs 6,363 units)
• Growth: 34.83%
• Market Share: 11.42% (up from 10.44%, change: +0.98%)

TAFE Limited

• Sales: 8,437 units (vs 6,846 units)
• Growth: 23.25%
• Market Share: 11.23% (no change)

John Deere India Pvt Ltd

• Sales: 5,287 units (vs 5,008 units)
• Growth: 5.58%
• Market Share: 7.04% (down from 8.22%, change: -1.18%)

Eicher Tractors

• Sales: 4,510 units (vs 3,667 units)
• Growth: 22.93%
• Market Share: 6.00% (slightly down by -0.02%)

CNH Industrial

• Sales: 3,864 units (vs 2,561 units)
• Growth: 50.81%
• Market Share: 5.14% (up from 4.20%, change: +0.94%)

Others

• Sales: 2,467 units (vs 3,066 units)
• Growth: -19.53%
• Market Share: 3.28% (down from 5.03%, change: -1.75%)

Key Highlights

• Mahindra & Mahindra was the market leader, although it slightly lost market share.
• Swaraj Tractors has achieved huge growth and has enhanced its status.
• International Tractors Limited and Escorts Kubota Limited had grown far beyond the average in the industry.
• CNH Industrial had the greatest growth rate among other leading brands.
• TAFE Limited and Eicher Tractors did not experience any fluctuations in performance.
• John Deere India Pvt Ltd experienced the least growth and the greatest decline in market share.
• Smaller brands were still struggling with a downward trend in sales and an ever-growing competitive pressure.

Conclusion

The Indian tractor market has indicated a very strong momentum in 2026, which is accompanied by a healthy rural demand. 

The major companies are solidifying their roles, whereas minor participants are encountering more and more problems. The Kharif season and the monsoon forecast will be very important in determining the market trend in the next few months.

Farmers can also find complete and detailed information about tractors from top brands such as Swaraj, Mahindra, New Holland, VST, and Kubota, all in one place.