FADA Tractor Retail Sales August 2026: 87,977 Tractors Sold in India

In August 2026, India's tractor retail market saw a rise of 87,977 units, compared to 87,244 units in August 2025. This is an increase of 0.84% compared to the same period last year. In comparison to August last year, when 1,17,349 tractors were sold, sales dropped by approximately 25.03% YoY.

OEM-Wise Tractor Sales in August 2026

Mahindra & Mahindra Limited (Tractor Division):

• August 2026 sales: 20,703 units
• August 2025 sales: 20,159 units
• YoY growth: 2.69%
• Market share: 23.53%, up from 23.11%

Mahindra & Mahindra Limited (Swaraj Division):

• August 2026 sales: 15,914 units
• August 2025 sales: 15,428 units
• YoY growth: 3.15%
• Market share: 18.09%, up from 17.68%

International Tractors Limited:

• August 2026 sales: 11,818 units
• August 2025 sales: 10,586 units
• YoY growth: 11.63%
• Market share: 13.43%, up from 12.13%

TAFE Limited:

• August 2026 sales: 10,780 units
• August 2025 sales: 11,030 units
• YoY growth: -2.26%
• Market share: 12.25%, down from 12.64%

Escorts Kubota Limited:

• August 2026 sales: 9,756 units
• August 2025 sales: 8,666 units
• YoY growth: 12.57%
• Market share: 11.09%, up from 9.93%

John Deere India:

• August 2026 sales: 6,294 units
• August 2025 sales: 5,956 units
• YoY growth: 5.67%
• Market share: 7.15%, up from 6.83%

Eicher Tractors:

• August 2026 sales: 5,590 units
• August 2025 sales: 6,059 units
• YoY growth: -7.74%
• Market share: 6.35%, down from 6.94%

CNH Industrial India:

• August 2026 sales: 4,170 units
• August 2025 sales: 3,934 units
• YoY growth: 5.99%
• Market share: 4.74%, up from 4.51%

Others:

• August 2026 sales: 2,952 units
• August 2025 sales: 5,426 units
• YoY growth: -45.50%
• Market share: 3.36%, down from 6.22%

Total Tractor Sales:

• August 2026: 87,977 units
• August 2025: 87,244 units
• YoY growth: 0.84%

Mahindra Maintains Market Leadership

Mahindra & Mahindra continued to hold the top position in India’s tractor retail market during August 2026. The tractors segment accounted for sales of 20,703 units, accounting for 23.53% of the market share.

Swaraj continued to be the second-largest brand with 15,914 units, accounting for 18.09% market share. Swaraj and Mahindra contributed over 41% of the total tractor retail sales in the month.

The global market for International Tractors and Escorts Kubota has seen strong growth. International Tractors and Escorts Kubota are doing well in the global market.

International Tractors Limited was the other that saw an increase, with 11.818 units sold in August 2026, up 11.63% YoY from 10,586 units sold in August 2025.

Sales of Escorts' Kubota grew at the highest rate of any of the major tractor companies, at 12.57% YoY. It also gained a significant share of the market from 9.93% to 11.09%.

Positive growth in the month was observed for John Deere and CNH Industrial India.

TAFE and Eicher Record Decline

Sales at TAFE fell by 2.26% year-on-year, and Eicher Tractors had a more significant 7.74% drop.

The category with the biggest drop was the Others category, dropping from 5,426 units in August 2025 to 2,952 units in August 2026.

The situation remains unchanged in the August Tractor Market.

The tractor market remained fairly level as it fell sharply month-on-month from July, but remained fairly level year-on-year for August 2026. Total sales increased by 733 units, from 87,244 units in August 2025 to 87,977 units in August 2026.

The major manufacturers' performances were mixed, but Mahindra, Swaraj, International Tractors, Escorts Kubota, John Deere and CNH Industrial India were able to register growth over the previous year.

Conclusion

The FADA tractor retail sales August 2026 report is primarily unchanged, with a slight increase of 0.84% year-over-year. Swaraj led the field with an 18.09% market share, while International Tractors grabbed the 13.43% share. Mahindra's share of the market remained at 23.53%.

Escorts Kubota and International Tractors were the most impressive, and TAFE and Eicher saw a drop. The year-over-year performance shows that sales from tractor were generally robust in August 2026 despite the reduced level of sales compared to July.

Farmers can also find complete and detailed information about tractors from top brands such as Swaraj, Mahindra, New Holland, VST, and Kubota, John deere, eicher, all in one place.