Retail Sales Report November 2025: Industry Clocks 1,26,033 Units with 56.55% Rise

TractorBird News Desk | India Tractor Retail Report – November 2025

India’s tractor market witnessed a powerful surge in November 2025, according to the latest retail data issued by the Federation of Automobile Dealers Associations (FADA). Total tractor registrations touched 126,033 units, up sharply from 80,507 units during the same month last year—marking a substantial 56% year-on-year expansion.

This impressive growth comes on the back of strong festive-season buying, healthy crop payments, and increasing adoption of farm mechanization across core agricultural regions.

India’s Tractor Retail Market Shows Strong Momentum

• Tractor sales jump 56% YoY, signaling a highly positive growth cycle.
• Demand remained robust in major farming states throughout the month.
• Dealer sentiment strengthened as top OEMs reported notable improvements in retail volumes.
• The upbeat performance also reflects rising farmer optimism ahead of the Rabi cropping season.

OEM Performance Breakdown – November 2025

Mahindra & Mahindra – Tractor Division

• Retail Sales: 31,938 units
• Market Share: 25.34%
• Growth: +12,417 units (+63.6%)

Mahindra Tractors continues to lead the Indian tractor landscape with strong demand for its high-performance utility models.

Swaraj Tractors (Mahindra Swaraj Division)

• Retail Sales: 23,220 units
• Market Share: 18.42%
• Growth: +8,517 units (+57.9%)

Swaraj Tractors maintains its strong second-place position backed by farmer trust and proven field durability.

International Tractors Ltd (Sonalika)

• Retail Sales: 15,742 units
• Market Share: 12.49%
• Growth: +4,886 units (+45%)

Sonalika Tractors continues steady domestic and export-driven growth.

Escorts Kubota – Agri Machinery Group

• Retail Sales: 14,521 units
• Market Share: 11.52%
• Growth: +7,122 units (+96.3%)

Escorts Kubota Tractors emerges as the month’s standout performer, nearly doubling its retail numbers.

TAFE (Massey Ferguson & Eicher Group)

• Retail Sales: 13,559 units
• Market Share: 10.76%
• Growth: +4,172 units (+44.4%)

TAFE Tractors continues to perform strongly in the mid-horsepower tractor segment.

John Deere India

• Retail Sales: 9,584 units
• Market Share: 7.60%
• Growth: +3,625 units (+60.8%)

John Deere tractor demand remains high, supporting Deere’s strong retail rise.

Eicher Tractors

• Retail Sales: 7,027 units
• Market Share: 5.58%
• Growth: +1,467 units (+26.4%)

Eicher Tractors sustains stable momentum, particularly in value-focused markets.

CNH Industrial (New Holland Tractors)

• Retail Sales: 5,784 units
• Market Share: 4.59%
• Growth: +2,680 units (+86.3%)

New Holland Tractors delivers its strongest performance of the year, led by compact and speciality tractor demand.

Other OEMs

• Retail Sales: 4,658 units
• Market Share: 3.70%
• Growth: +640 units (+15.9%)

 Smaller manufacturers saw moderate improvement amid intense competition.

Impact on India’s Agricultural Landscape

Rising retail sales underline several positive industry indicators:

• Strengthening farmer sentiment
• Better MSP procurement and crop pricing
• Faster adoption of mechanisation across rural belts
• Strong purchasing appetite ahead of the Rabi cycle

Industry analysts expect the tractor market to maintain this growth trajectory, supported by improved liquidity, better monsoon patterns, and increasing preference for modern farming tools.