After achieving new peaks
in FY’22, Sonalika Tractors has carried forward the strong momentum and
initiated its FY’23 journey with a sturdy performance. The company has
registered its highest ever April month overall sales of 12,328 tractors,
powered by best ever April’s domestic performance of whopping 43.5% growth and
beaten industry growth (est. 41%). Sonalika is fully prepared for the new
financial year with a slew of product launches and remains committed to offer
superior services for farmer’s delight
New
Delhi, 2nd May’22: Succeeding its
record performance clocked in FY’22 both in tractor sales and production,
India’s No1 tractor exports brand Sonalika is now ready to take the market by
storm in FY’23. Sonalika Tractors has recorded its highest ever April month
overall tractor sales of 12,328 units. This is powered by the best ever April’s
domestic sales of 10,217 tractors, an increase of 43.5% over the 7,122 domestic
tractor sales recorded in the April’21. With this, the company has beaten
industry growth of est. 41% even at such high growth levels and prepared a
strong platform to achieve the extraordinary yet again during the new financial
year.
One of
India’s leading tractor manufacturer, Sonalika follows a unique approach of
developing customised tractors that address all critical needs of farmers – be
it related to farming or haulage. Ensuring
farm prosperity across the world, the company has doubled its exports in last
two years and winning their trust across regions. The company continues to receive
overwhelming response for its heavy duty range as it has been clocking over 1
lakh annual tractor sales every year over the past half a decade. Entering into
the FY’23, Sonalika is fully
prepared with new product launches lined up during the year and ensure superior
services to its customers worldwide.
Sharing
his thoughts about the superior performance, Mr.
Raman Mittal, Joint Managing Director, Sonalika Tractors, said “It is invigorating to start
the Q1 FY’23 with highest ever April month overall sales of 12,328 tractors
with best ever April domestic sales. With staggering 43.5% growth in domestic
market, we have surpassed industry growth of est. 41% even at such high growth
levels and this has certainly set course for us in this year. I am thankful to
our customers for this incremental trust level in our technologically advanced
and customized tractors and our channel partners who remain committed with us
to deliver better than the best across the world.”
He
added, “Year
after year, we have commanded the position of No1 tractor export brand from
India and have doubled our export volumes in just two years. While overpowering
challenges throughout FY’22, we continued to build up strong momentum and
ensured to carry the same forward for a splendid performance in FY’23. With prevailing
positive sentiments, bumper wheat harvest and likely normal monsoon, the market
demand has gradually picked up momentum. Sonalika will leave no stone unturned
in addressing farmer’s crop and geography specific needs and speed up farm
mechanisation for a prosperous future. Gearing up for FY’23, we will continue
to follow our product offensive strategy that includes innovative new tractors
as well as advanced technology upgrades”.
Sonalika Tractors,
the No.1 Exports brand from India and one of India’s leading tractor
manufacturers, has established its robust presence in the domestic as well as
in over 130 countries with 13 lakh+
customers. Sonalika manufactures the widest heavy duty tractor range in 20-120
HP and 70+ implements at its Hoshiarpur facility in Punjab that caters to the
varied needs of customers across the globe. The company has been clocking over 1 lakh tractor sales consistently
over last 5 years and recorded highest annual growth of 41.6% in the domestic
market which was significantly higher than overall industry growth of 26.7%. Being
a farmer-centric brand, the Govt. of India has chosen Sonalika as the only
tractor brand to contribute for the inspirational project of Niti-Aayog to
double the farmer’s income in the country by 2022.
Sonalika is the
No. 1 Exports brand from India and is proudly associated with 1.8 lakh customers in markets outside
India, a true sign of acceptability of an Indian company across 130 countries.
Having a 100% presence across all European countries, Sonalika tractors are
successfully operated by more than 25,000 satisfied customers in diversified
European conditions. Sonalika has also set up a spare parts centre in Germany
that caters to the regional requirements with an aim to provide better service
and customer satisfaction.
Sonalika tractor
portfolio is customised as per the needs
is equipped with efficient engines which give higher power output and
remain affordable with low maintenance for better total cost of ownership and
experience. Sonalika is the leading brand in more than 50 HP tractor segment
and is strengthening its presence in more than 40HP segment to achieve the
leadership position.
As the farm
mechanisation expert, Sonalika Agro Solutions offers a wide range of implements
to address various stages of crop cycle ranging from land preparation to post
harvesting operations including residue management. Sonalika has also forayed
into Custom Hiring Centres, a platform that offers small and marginal farmers
an access to advanced agri machinery on rent, thereby aims to increase farm
output in a cost effective way. The company has introduced ‘Agro Solutions’ app
for easy access of requisite machinery to farmers, thereby promoting farm
mechanization in the country.
The Hoshiarpur
plant of Sonalika is the World’s No.1 vertically integrated tractor
manufacturing plant that is designed to manufacture customised farm machinery
as per the farmer’s crop-specific applications. The facility is fully equipped
to manufacture almost every element in-house which goes in the making of a
tractor and is powered by robotic as well as automation to maintain highest
quality standards in its product portfolio.
Sonalika has
bagged the ‘Iconic Brand of the Year’ award by The Economic Times three years
in a row (2017-2019), and ‘Global Innovations Leadership Award’ by Agriculture
Today in 2018 & 2019. Sonalika Vice Chairman, Mr. A.S. Mittal has been
felicitated with the ‘Business Leader Of The Year 2018-2019’ award by BTVi.