FADA Tractor Sales Report September 2025: 64,785 Units Sold with 3.61% Growth
According to the latest FADA Retail Tractor Sales Report, India’s domestic tractor industry recorded total sales of 64,785 units in September 2025, reflecting a steady 3.61% year-on-year growth over 62,527 units in September 2024. The industry’s consistent growth highlights robust rural demand, favourable crop output, and ongoing mechanisation in agriculture.
Mahindra Retains No.1 Spot in India’s Tractor Market
Mahindra & Mahindra Limited (Tractor Division) maintained its leadership with 15,515 units sold in September 2025, up from 14,767 units a year earlier.
- Market Share (Sep’25): 23.95%
- Market Share (Sep’24): 23.62%
This slight gain in market share reinforces Mahindra’s dominance as India’s top tractor manufacturer. Strong sales of its heavy-duty and mid-range tractors continue to drive growth across major states.
Swaraj Tractors Strengthens Rural Presence
Mahindra & Mahindra (Swaraj Division) reported 11,559 units in September 2025, compared to 11,018 units in the same month last year, maintaining a 17.84% market share (up from 17.62%).
The brand’s continued success stems from its reliability, performance, and deep connection with Indian farmers, making Swaraj Tractors one of the most trusted names in the agricultural machinery sector.
TAFE Limited Posts Solid Growth
TAFE Limited, known for its Massey Ferguson brand, achieved sales of 7,943 units in September 2025, up from 7,287 units a year earlier.
Market Share: 12.26% (↑ from 11.65%)
TAFE’s growth is driven by a strong dealer network and increasing adoption of its technologically advanced models.
Sonalika (International Tractors Limited) Sees Mild Dip
International Tractors Limited (Sonalika) recorded 7,756 units, down from 8,114 units last year.
Market Share: 11.97% (↓ from 12.98%)
Despite a marginal decline, Sonalika remains one of the top players in the Indian domestic tractor market, maintaining steady traction in key rural belts.
Escorts Kubota Continues Upward Trend
Escorts Kubota Limited (Agri Machinery Group) posted 6,692 units in September 2025, compared to 6,314 units in 2024.
Market Share: 10.33% (↑ from 10.10%)
The company’s growth is driven by sustained demand for its Farmtrac and Powertrac brands across northern and eastern India.
John Deere Holds Steady
John Deere India Pvt. Ltd. reported 4,814 units, almost flat compared to 4,815 units last year.
Market Share: 7.43% (↓ from 7.70%)
John Deere continues to be the preferred choice in the premium tractor segment, focusing on innovation and durability.
Eicher and CNH Record Moderate Gains
Eicher Tractors: 3,851 units (↑ from 3,806), Market Share: 5.94%
CNH Industrial (New Holland): 3,140 units (↑ from 2,520), Market Share: 4.85% (↑ from 4.03%)
Both brands improved in volume terms, reflecting rising demand in mid-HP categories.
Others
Smaller brands collectively contributed 3,515 units, down from 3,886 units, holding a 5.43% market share (↓ from 6.21%).
Tractor Market Summary – September 2025
The Indian tractor industry witnessed steady growth in September 2025, driven by strong rural demand and rising sales across major brands like Mahindra Tractors, CNH Industrial (New Holland), and Sonalika Tractors.
Total Retail Sales:
India recorded 64,785 tractor sales in September 2025, up from 62,527 units in September 2024, showing a +3.6% yearly growth.
Market Leader:
Mahindra Tractors remained the market leader, holding a 23.95% share, up 0.33% from last year. Its wide range — including Mahindra 2WD Tractor, Mahindra 4WD Tractor, and Mahindra mini tractor — continues to dominate Indian farms.
Top Gainer:
CNH Industrial (New Holland) was the top gainer, increasing its share by +0.82%, showcasing growing trust among Indian farmers.
Top Decliner:
Sonalika (International Tractors Ltd) saw a -1.01% decline, marking it as the top decliner in September 2025.
Summary Insight
The tractor market in India (September 2025) continues its upward trend. Mahindra Tractors India leads with strong performance, while CNH Industrial gains traction. Farmers looking for the Latest Mahindra Tractors, New Mahindra Tractor Models, or the updated Mahindra tractor price list can explore the full range through Mahindra Tractor Dealers nationwide.
Outlook
The Indian tractor market continues to demonstrate resilience with consistent year-on-year growth. The combined share of the Mahindra Group (Tractor + Swaraj) stood at 41.79%, underlining its unmatched dominance. With strong rural sentiment and continued mechanisation, industry experts anticipate steady momentum in the upcoming months.
