Domestic Tractor Sales Report September 2025: 146180 Units Sold with 45.39% Growth
Sonalika Tractors recorded 17,971 units in wholesale domestic sales during September 2025, compared to 14,309 units in September 2024. This represents a growth of 25.59% year-on-year, highlighting steady performance and sustained market demand.
However, the brand’s market share declined from 14.23% in September 2024 to 12.29% in September 2025, marking a YoY drop of -1.94 points. Despite this marginal decrease in market share, Sonalika maintained its strong position as one of the top three tractor manufacturers in India.
Indian Tractor Industry Records 45% Growth in September 2025 — Sonalika, M&M, TAFE Lead the Market Surge
New Delhi, October 2025:
The Indian domestic tractor industry experienced an impressive upswing in September 2025, with total wholesale sales reaching 146,180 units, representing a 45.39% year-over-year growth compared to 100,542 units in September 2024. The strong performance was led by key brands including Sonalika, Mahindra & Mahindra, TAFE Group, and Escorts Kubota, reflecting strong rural demand and favourable agricultural sentiments across India.
For more insights, trends, and detailed tractor market analysis, visit TractorBird.com.
Sonalika Tractors: Strong Growth Despite Market Share Dip
Sonalika Tractors achieved sales of 17,971 units in September 2025, up from 14,309 units in September 2024, representing a year-over-year growth of 25.59%.
However, its market share declined from 14.23% to 12.29%, a -1.94% YoY change. Despite this marginal share drop, Sonalika remains one of India’s top-performing tractor brands, driven by innovation, customer-focused product designs, and a strong rural distribution network.
Mahindra & Mahindra (M&M Group): Continues Market Leadership
Mahindra & Mahindra strengthened its leadership with 64,946 units sold in September 2025, compared to 43,201 units last year. This marks a 50.33% YoY increase and a market share gain of +1.46%, from 42.97% to 44.43%, reaffirming M&M’s dominance in the Indian tractor market.
TAFE Group: Impressive 53% Growth
TAFE Group, representing the Massey Ferguson and Eicher brands, recorded 27,530 units in September 2025, up from 17,984 units last year — a growth of 53.08%.
The company’s market share improved from 17.89% to 18.83% (+0.95% YoY), positioning TAFE as the second-largest tractor manufacturer for the month.
Read More: Escorts Kubota Limited Tractor Sales Report September 2025: Sold 18,267 Units, Raised by by 47.6%
Escorts Kubota: Sustained Double-Digit Growth
Escorts Kubota achieved 17,803 units in September 2025, compared to 11,985 units last year, marking 48.54% growth.
Its market share rose slightly from 11.92% to 12.18% (+0.26% YoY), highlighting steady performance across agricultural and commercial tractor segments.
John Deere: Premium Segment Performance
John Deere reported 9,240 units sold in September 2025, up 31.92% from 7,004 units in September 2024.
Despite the growth, its market share fell from 6.97% to 6.32%, a -0.65% YoY decline. The brand continues to lead in the premium tractor segment with advanced technology and high reliability.
New Holland: Consistent Upward Trend
New Holland sold 6,825 units in September 2025, compared to 4,503 units in September 2024, achieving a 51.57% rise.
Its market share improved slightly from 4.48% to 4.67%, reflecting a +0.19% YoY increase.
Other Tractor Manufacturers
- VST Tillers Tractors: 357 units (↑33.21%), market share 0.24% (↓0.02%).
- Indo Farm: 402 units (↑17.89%), market share 0.28% (↓0.06%).
- SDF Group: 86 units (↑56.36%), market share 0.06% (no change).
- Captain Tractors: 240 units (↑73.91%), market share 0.16% (+0.03%).
- Preet Tractors: 475 units (↑8.94%), market share 0.32% (↓0.11%).
- ACE Tractors: 305 units (↓4.09%), market share 0.21% (↓0.11%).
Industry Overview
The overall 45.39% YoY growth highlights strong momentum in India’s agricultural machinery sector. Factors such as favourable monsoon patterns, improved rural income, and government support for farm mechanisation have fueled demand. OEMs continue to expand product lines and dealerships to cater to the rising need for efficient, high-performance tractors across regions.
Conclusion
With major players like Sonalika, Mahindra, TAFE, and Escorts Kubota driving industry growth, the Indian tractor market remains on a strong upward trajectory. Experts forecast sustained demand in the coming quarters, supported by healthy crop yields, positive farmer sentiment, and expanding mechanisation efforts.
For the latest tractor updates, news, and detailed brand comparisons, visit TractorBird.com
