FADA Tractor Sales Report October 2025: Mahindra Top India’s Retail Market

The Federation of Automobile Dealers Association (FADA) has released its Tractor Sales Report for October 2025, showcasing positive momentum across India’s agricultural machinery market. Tractor sales saw a strong year-on-year rise, driven by improved rural demand and the festive season.

Total Tractor Retail Sales (October 2025): 73,577 units

Total Tractor Retail Sales (October 2024): 64,416 units

Overall Growth: 14.22% YoY increase

Mahindra & Mahindra Limited (Tractor Division)

• Units Sold (Oct’25): 16,934
• Units Sold (Oct’24): 14,789
• Market Share (Oct’25): 23.02%
• Market Share (Oct’24): 22.96%

Mahindra & Mahindra continues to dominate the Indian tractor market with consistent growth and strong dealer performance.

Mahindra & Mahindra Limited (Swaraj Division)

• Units Sold (Oct’25): 13,367
• Units Sold (Oct’24): 11,235
• Market Share (Oct’25): 18.17%
• Market Share (Oct’24): 17.44%

Swaraj Division strengthened its market position with robust sales across major rural markets.

TAFE Limited

• Units Sold (Oct’25): 9,615
• Units Sold (Oct’24): 8,770
• Market Share (Oct’25): 13.07%
• Market Share (Oct’24): 13.61%

TAFE maintained stable performance, showing growth in sales volume with a slight market share adjustment.

International Tractors Limited (Sonalika)

• Units Sold (Oct’25): 8,878
• Units Sold (Oct’24): 7,985
• Market Share (Oct’25): 12.07%
• Market Share (Oct’24): 12.40%

Sonalika reported a steady rise in tractor sales, maintaining its strong presence among top tractor OEMs.

Escorts Kubota Limited (Agri Machinery Group)

• Units Sold (Oct’25): 7,898
• Units Sold (Oct’24): 6,048
• Market Share (Oct’25): 10.73%
• Market Share (Oct’24): 9.39%

Escorts Kubota recorded impressive growth with the rising demand for its agricultural machinery products.

Read more: Domestic Tractor Sales Report October 2025

John Deere India Pvt. Ltd. (Tractor Division)

• Units Sold (Oct’25): 6,128
• Units Sold (Oct’24): 5,838
• Market Share (Oct’25): 8.33%
• Market Share (Oct’24): 9.06%

John Deere registered growth in unit sales but saw a marginal decline in market share.

Eicher Tractors

• Units Sold (Oct’25): 4,548
• Units Sold (Oct’24): 3,697
• Market Share (Oct’25): 6.18%
• Market Share (Oct’24): 5.74%

Eicher showed notable improvement with strong retail performance and growing market reach.

CNH Industrial (India) Pvt. Ltd.

• Units Sold (Oct’25): 3,004
• Units Sold (Oct’24): 2,598
• Market Share (Oct’25): 4.08%
• Market Share (Oct’24): 4.03%

CNH maintained a stable position, continuing its steady sales momentum.

Other Brands

• Units Sold (Oct’25): 3,205
• Units Sold (Oct’24): 3,456
• Market Share (Oct’25): 4.36%
• Market Share (Oct’24): 5.37%

Other brands saw a marginal dip in both sales and market share as major OEMs strengthened their dominance.

Summary

• Total Tractor Sales: 73,577 units (↑ from 64,416)
• Top Performer: Mahindra & Mahindra (Tractor + Swaraj Divisions) with a combined 41%+ market share
• Growth Drivers: Festive demand, strong rural sentiment, and robust dealer networks

Overall Insight:

The FADA Tractor Sales Report for October 2025 highlights a strong recovery and consistent growth of 14.22% in India’s tractor industry. Leading brands like Mahindra, Swaraj, and Escorts Kubota showcased notable performance, reinforcing India’s position as one of the world’s largest tractor markets.